Digital Marketing Executive

Company Description

Everlast Gyms, a subsidiary of Frasers Group, is a leading fitness brand offering affordable and accessible gym facilities across the UK. Known for their modern equipment, wide range of fitness classes, and personalized training programs, Everlast Gyms cater to all fitness levels—from beginners to seasoned athletes.

As the Digital Marketing Executive for our Everlast Gyms brand, you will play a key role in developing and executing marketing strategies to promote brand awareness, attract new members, and engage existing ones to drive business growth. You will collaborate with the Head of Marketing and other internal teams and leverage your expertise to deliver impactful marketing to our target audience. You will support the Head of Marketing and wider marketing function to execute all long- and short-term projects to strengthen Everlast Gym's competitive position within the fitness industry.

This role is an office-based 5 days a week in our Shirebrook office

Job Description

SEO Optimisation

• Implement and optimise SEO strategies to improve Everlast Gyms' online visibility and search engine rankings.
• Email Marketing:
• Design and execute effective email marketing campaigns to promote gym services, events, and membership offers.
• Paid Advertising:
• Plan and manage paid advertising campaigns across platforms like Google Ads, Meta Ads, and other relevant channels.

Analytics and Reporting

• Use analytics tools to monitor the performance of digital marketing campaigns and provide regular reports with actionable insights.
• Website Management:
• Ensure the gym's website is up-to-date, user-friendly, and optimised for conversions.
• Implement strategies to increase website traffic and improve the online user experience.

Collaboration

• Work closely with the marketing team, graphic designers, and other stakeholders to align digital efforts with overall marketing initiatives.
• Content planning
• Work closely with the team to create a photography and videography plan for the future, including key campaigns, upcoming projects and AOB.

Social Media Management

• Manage and grow social media accounts, creating engaging content and monitoring online conversations.
• Run targeted social media campaigns to increase brand awareness and drive membership sign-ups.
• Nurture our influencer marketing roster and create a strategy moving forward including KPIs and objectives.
• Community management – keep a close eye on our community inboxes and ensure that messages are replied to in a timely and professional manner. Engaging with internal teams to help find solutions.

Qualifications

• Proficiency in using digital marketing tools and platforms such as Google Analytics, social media management tools, CMS and email marketing software.
• In-depth knowledge of various social media platforms and trends, with the ability to create engaging and shareable content.
• Understanding of SEO best practices and the ability to optimise content for search engines.
• Analytical skills to interpret data and adjust strategies accordingly.
• Creative thinking for helping to develop innovative digital campaigns.
• A focus on achieving measurable results and ROI for digital marketing initiatives.
• Excellent written and verbal communication skills for creating compelling content and engaging with the online community.

Education and Experience:

A degree in marketing, digital marketing, or a related field is typically preferred. Relevant experience in digital marketing roles, particularly in the fitness or wellness industry, would be advantageous

Additional Information

• Think without limits - Think fast, fearlessly, and take the team with you.
• Own it and back yourself - Own the basics, own your role and own the results.
• Be relevant - Relevant to our people, our partners and the planet.

This role is an office-based 5 days a week in our Shirebrook office